Why Samsung is buying the Led TV brand
Posted On June 30, 2021
A deal to buy the popular TV brand led by Samsung could help it compete in the smart TV market and boost its share of the TV market, analysts said Thursday.
The deal is expected to close in the second quarter.
Analysts surveyed by Bloomberg expect the deal to value Samsung at about $3.4 billion.
Led TV had been valued at about 3 billion euros ($3.8 billion) in December by research firm Kantar Worldpanel ComTech.
The company also said that the deal could reduce Samsung’s dependence on LG Electronics and reduce the number of its competitors.
Led TV is one of the biggest brands in the global TV space, selling more than 400 million TV sets and TV receivers, and has become one of TV’s leading brands in China.
It also sells smart TV devices, which are designed to be connected to a TV or computer and control features such as playback, dimming and brightness.
“This is a massive deal for Samsung and for the entire TV ecosystem,” said Jim Chanos, a media analyst at Wedbush Securities in New York.
“They’ve built the platform.
They’ve got the hardware, they’ve got distribution and now they have a global reach and the product is in high demand.”
Led TV has been a pioneer in smart TVs, which include products that can be controlled via a smartphone or tablet.
Smart TVs with built-in controls such as a remote, built-ins for streaming movies and TV shows, and built-to-order displays can all help a consumer find the right set for them.