Asus will start selling its first laptop in the Middle Eastern region, the Asus ZenBook Prime.
The ZenBook’s launch comes as a response to the ongoing protests against Israel’s controversial settlement policies, with Israeli President Shimon Peres recently saying that “any attempt to boycott the Israeli state, or to impose restrictions on Israeli companies or individuals, will not succeed.”
This announcement comes as Israeli officials announced the country will be building a new security fence along the entire 3,000-mile border with the West Bank, as well as the construction of additional checkpoints, which are expected to cost an estimated $2 billion.
The Asus Zenbook Prime is the first laptop to feature a built-in webcam, and is aimed at both home and office users.
Asus has also launched a new Zenbook Laptop Keyboard, which has a built in trackpad.
The company is also introducing a new Smart Battery that offers up to 6.2 hours of battery life, and a smart charging pad.
The Laptop will be available in two configurations: a $999.99 base model and an $999,99 premium model.
The base model will offer a 1.2GHz Intel Core i5-5200U processor, 8GB of RAM, 512GB of storage, and up to 128GB of expandable storage, along with 802.11ac Wi-Fi and Bluetooth 4.0.
The premium model is expected to offer up to 3TB of storage and 256GB of flash storage.
The ZenBook Laptop Keyboard is also coming to the market, with support for Cherry MX switches, USB-C, and 3.5mm headphone jacks.
Other features include a 13-inch display with 1920 x 1080 resolution, 802.12ac Wi in, Bluetooth 4 and 4.1, and 802.10ac Wi with a dedicated antenna.
Asus says that its new ZenBook will have up to six hours of standby time.
The new ZenBooks will also feature a 1TB solid state drive, 802 for wired connectivity, up to 16GB of DDR4 RAM, and the ability to plug in two USB-c or USB-A ports.
The Laptop keyboard will also have a built of Cherry MX and SteelSeries switches.